Assistant Manager- Social Media

• Create and execute comprehensive social media strategies aligned with the company’s
goals and objectives.
• Identify target audiences and tailor content to effectively reach and engage with
them.
• Research industry trends and competitor strategies to stay ahead of the curve.

Generate high-quality and engaging content for all social media platforms, including
text posts, images, videos, and infographics.
• Curate user-generated content and leverage it to enhance brand credibility and
community engagement.
• Collaborate with internal teams, including marketing, design, and content, to develop
cohesive and compelling content.

• Monitor social media channels for comments, messages, and mentions, and respond
promptly and professionally.
• Foster positive interactions with followers and address any inquiries, complaints, or
concerns in a timely manner.
• Cultivate and nurture online communities by fostering meaningful conversations and
building relationships with followers.

Utilize social media analytics tools to track and analyze key metrics, such as
engagement, reach, and conversion rates.
• Generate regular reports to assess the performance of social media efforts and
identify areas for improvement.
• Use insights to optimize content strategy, posting schedules, and ad targeting for
maximum impact and ROI.

• Understand the founder’s personal brand and voice, and effectively represent them
on social media platforms.
• Maintain consistency in messaging and tone across all social media channels to
reinforce brand identity and values.
• Collaborate with the founder to develop content that resonates with their target
audience and aligns with their personal brand.

• Plan, execute, and optimize social media advertising campaigns to drive brand
awareness, engagement, and conversions.
• Monitor campaign performance and adjust targeting, messaging, and budgets as
needed to achieve campaign objectives.
• Stay updated on emerging advertising trends and best practices to ensure campaigns
are innovative and effective.

Stay informed about the latest social media trends, algorithm changes, and platform
updates.
• Research and test new features and functionalities on social media platforms to
identify opportunities for innovation and growth.
• Share insights and recommendations with internal teams to inform overall marketing
and business strategies.

Collaborate with cross-functional teams, including marketing, sales, product, and
customer support, to align social media efforts with broader business
objectives.
• Provide social media support for integrated marketing campaigns and initiatives,
ensuring consistency and synergy across channels.

Monitor social media channels for any potential crises or reputational risks, and
escalate issues to appropriate stakeholders as needed.
• Develop and implement crisis communication plans to effectively address and mitigate
negative feedback or incidents on social media.

Ensure all social media activities comply with relevant laws, regulations, and
industry guidelines, including data privacy and advertising standards.
• Stay updated on changes in social media policies and regulations, and
implement necessary adjustments to maintain compliance.